is a Certified Inbound Marketing ProfessionalToo often, marketing is just plain bad. The problem is that bad marketing often works better than no marketing at all. Inbound marketing is helping to change this by creating marketing that people love, which luckily also results in 61% lower lead costs.

In the transition to marketing that people actually like and use, too often there are still remnants from annoying, spammy, and interruptive marketing. But change is hard and doesn't happen overnight. So let's look at some aspects of your inbound marketing that might need to be refreshed to make the rest of your marketing more useful and likable. While these aren't new and shiny like social media or mobile marketing, they are crucial to the foundation of your inbound marketing strategy….

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